Brand Guidelines
The visual identity, typography, and design principles behind CloseX.
Logo Usage
Keep the logo clear, legible, and structurally intact.
Voice & Tone
How we sound when we speak.
- 01
Approachable
Friendly but professional, never overly casual or robotic.
- 02
Concise
Get straight to the point. Respect the user's time.
Core Palette
Our defining colors. Click any swatch to copy its Hex code.
Deep Black
#000000Base Dark
#111111Card Gray
#1A1A1APure White
#FFFFFFOff White
#F5F5F7Accent Blue
#1D74F2Typography
Inter is our primary typeface for both marketing and product.
Inter
RegularSphinx of black quartz, judge my vow.
MediumSphinx of black quartz, judge my vow.
SemiboldSphinx of black quartz, judge my vow.
BoldSphinx of black quartz, judge my vow.